Conviviality Retail, the drinks behemoth that owns Wine Rack and Bargain Booze, has recently rebranded to simply ‘Conviviality’.

How to Promote Wine

Posted on Fri 6th Mar 2015 at 13:00

Marketing is, on the face of it, pretty easy nowadays. Print off some flyers through a cheap online company, create a Facebook page or even create your own website through simple easy software and bang: you've started marketing. Yet it's easy to start off on the wrong foot and it's not because of your marketing methods: instead it's because you haven't done any research on your potential customer base.Without understanding your target market, even the best marketing campaigns could be ineffective. It's not as simple as just saying 'my customers are people who like wine', either, but we hav

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