Posted on Thu 26th Mar 2015 at 13:38
Conviviality Retail, the drinks behemoth that owns Wine Rack and Bargain Booze, has recently rebranded to simply ‘Conviviality’.
Posted on Fri 6th Mar 2015 at 13:38
Marketing is, on the face of it, pretty easy nowadays. Print off some flyers through a cheap online company, create a Facebook page or even create your own website through simple easy software and bang: you've started marketing. Yet it's easy to start off on the wrong foot and it's not because of your marketing methods: instead it's because you haven't done any research on your potential customer base.Without understanding your target market, even the best marketing campaigns could be ineffective. It's not as simple as just saying 'my customers are people who like wine', either, but we hav
Posted on Mon 2nd Mar 2015 at 12:04
We’re now in the final Action Week of March for the Independents, the campaign to support and promote independent wine merchants created by trade magazine Harpers. Following on from weeks exploring topics such as getting your local media on side, getting the most out of your suppliers and getting on top of your business, this final week looks at the important issue of what you should be buying and selling.Head over to the Harpers website to take part in this week, and to catch up on everything that’s happened in the previous three. This week, you’ll be able to access reports that highlight