News
A recent study by Sainsbury’s showed that 11% of all wine sales are now rosé, with young people increasingly turning to the drink thanks to endorsement from celebrities such as Brad Pitt and Angelina Jolie.
A new report from consumer insight agency Protein Studios suggests that wine brands should be paying more attention to early adopters – those who start using a product or technology as soon as it becomes available.
Were you at the London Wine Fair in May? If not, you missed an interesting seminar on current and emerging wine trends in the UK.