A 'Stig' Wines event for Farnham Wine Rack
Posted on Mon 13th Jul 2015 at 14:43
Here at Signature we believe that a close working relationship is the key for success for both parties, which is why we support the retailers we partner with at every opportunity.
This involves anything from making sure they have enough wine in stock for busy periods – our Stobi Vranec Veritas Reserve has been flying off the shelves this Christmas, for example – to arranging unique and memorable in-store events. This month, we’ve hugely enjoyed working closely with Wine Rack to promote Macedonian wines. As part of this collaboration, we took a few special surprises down to their shop in Farnham, with the aim of attracting as many people as possible to their in-store tasting. To ensure we attracted attention, we drove a glistening orange Lamborghini down to the shop front, where a huge crowd gathered when our special guest climbed out – the Stig! (Well, one of the Stig’s many cousins in any case...) Passers-by were invited to have their photograph taken next to the stunning car and our special guest, and then eagerly headed inside Wine Rack to sample some fine Macedonian wines. As Signature Wines’ Operations Director Jyoti Bhatia commented: 
“It was so uplifting seeing so many kid’s faces light up with the excitement of having their picture taken with the Stig and the Lambo. Just brilliant! There were a lot of dads and young ladies very impressed too who were then easily swayed to try the wine!!” Things got pretty busy inside the shop, where local residents were delighted by the unique flavours of Stobi wines. Although many people said that they had never thought of trying Macedonian wines before, we got lots of great feedback - and the shop made plenty of sales! We were honoured to be joined by Diana Hunter, the CEO of Wine Rack’s parent company, who was as impressed by our unique event as she was by our wines. The store manager Shelley also gave us some very kind comments. “I would personally like to thank you all for coming to Farnham Wine Rack and making the day such fun. My staff and I were also blown away with the kind gifts as well. It is our pleasure in selling your wines, and we will continue doing this.” As Jyoti observed at the end of the day, becoming part of a retailer’s extended family and seeing their operations up close really does make all the difference. “To receive such sincere support really does mean ‘Everything’." She said. "We all felt so comfortable and happy that we honestly had a great time.” We think organising events and getting to know you all personally is all part of the Signature touch, and your feedback allows us to bring you even better wines and service in future. If you'd like to learn more about working with our team, contact us today.
