In Store Wine Tastings
Posted on Fri 10th Jul 2015 at 15:47
Wine tastings can be hugely beneficial to your business, both in terms of building community relationships and giving your customers more information on the wines you’re selling.
Here at Signature, we believe well organised tastings are vital for wine retailers trying to expand their business reach, which is why we would be happy to help you with marketing your events on our website and social media pages. As an added bonus, our Business Development Manager, Dominic, will come and run the event and engage your customers in more information on your stock and its history in the viticulture of the Macedonian wine industry. Additional product sales at these tastings can vary, but the main purpose is to develop relationships within your community, relationships that will mean returning customers. You want to put yourself ahead of the local supermarket in the minds of your potential patrons. You want your store to be their ‘go-to’ place for advice, a friendly atmosphere and most importantly, quality wines. Events like wine tastings can set you apart from your competitors and give you a strong reputation as a wine merchant who knows what they’re talking about, rather than being perceived simply as an off license with no expert knowledge. Here are some thoughts on the effectiveness of wine tasting events from some of the retailers we work with: “I have been a big fan of both Stobi wines since the first time I tasted them. Vranec is full of flavours, a very well balanced wine, one of the best value wines we have in our shop. It became the favourite wine for many of our customers, and judging from the reactions we got from those who tasted it for the first time on Friday’s tasting I am confident the Vranec will gain more and more followers every week.” Norbert Jozsa“I was delighted to have the chance to show my customers a range of well-made wines from Macedonia such as those from Stobi at our Annual Wine Fair. I had tasted them twice before our event and was pleased that they received a very positive response from our customers at the event reflected in the orders placed.” Julia Jenkins