Another Red Letter Day for Eastern European Wine
Posted on Mon 7th Sep 2015 at 12:33
Cramele Recas, a Romanian wine exporter run by an Englishman who emigrated there in the 1990s, is predicting a great future for the country’s wines in the UK.
This comes as it has commenced selling wines made purely from indigenous grapes as part of Asda’s ‘Wine Atlas’ range, comprised of 17 bottles designed to attract more adventurous drinkers. Alongside this, the company sells two million bottles of Pinot Grigio and one and a half million bottles of Pinot Noir to UK consumers through additional channels. Owner Philip Cox told Harpers.co.uk “Professional buyers and the public are looking for new things that are good value for money and Romania is very good value for money. There are low labour costs and you can make good wine for a good price and we present in a good way, with clear packaging, that’s easy to understand….It’s an exciting time for Romania. There are 75 wineries that opened in the past five years.” This is great news, and Mr Cox is too be congratulated on creating such a successful business and introducing so many UK consumers to the delights of Romanian wine. There are, of course, clear parallels with Macedonia. Macedonian wine offers similar great value, and the wines made from indigenous grapes are now gathering a strong UK following despite their relative obscurity. Take our Stobi Vranec, for example, which is flying off shelves across the country thanks to its delicious taste and affordable price point. We’re gladdened by this further evidence that the UK is embracing wines from Eastern Europe, and look forward to cracking open some Romanian and Macedonian wine in celebration!