Create Own Label Wines with Signature
Posted on Sun 13th Jul 2014 at 13:48
Signature Wines is dedicated to offering wine retailers not only great wines, but also great services.For independent wine stores, on-line wine retailers, multiples and wholesalers, Signature offers a bespoke own label service.
Signature will manage the project from start to finish specially blending exclusive wines not found in the standard collection from each winery, offering clients something fresh and interesting for their customers. Waitrose have already had success with the 2013 Aemilia Shiraz Vranec Petit Verdot from the Tikveš region of Macedonia, which was specially blended by Master of Wine Jo Ahearne and produced by the Stobi Winery, exclusively by Signature Wines. This beautiful full bodied wine was recently showcased alongside other wines at the Waitrose press tasting and received the following write up: “Beautifully floral blackberry and blackcurrant nose. Sweet, ripe, pure textured palate with amazing purity of fruit. Quite delicious. 90/100 45% each of Shiraz and Vranec with the balancing 10% Petit Verdot. 13.3% alcohol (£8.99 Waitrose).” Operations Director at Signature Wines, Jyoti Bhatia commented, “We are delighted by the response we have had from Waitrose and the press about this wine. To have been awarded 90/100 was great and a true reflection of the extremely high quality wine that was blended for Waitrose.” Signature Wines has a dedicated design department on hand to develop wine labels to suit each customers requirements, ensuring individuality for each wine is maintained. Clients can input ideas on themes and styles to ensure they are delivered a finished result they are happy with. Jyoti continues, “We believe the label design is every bit as important as the wine; as it imparts personality, quality and association. Hence, every aspect is carefully considered in creating a bottle that stands out on the shelf and is easily recognised, essential for first time and repeat consumer purchases. In addition, as we increase our portfolio of quality wineries to include boutique wineries, bespoke blend quantities are not necessarily a concern so we encourage retailers to get in touch and discuss options available to them.” If you are interested in creating your own brand and would like to discuss the options of a specific blend creation, simply call us on 0845 370 2255 or email us and we will be more than happy to advise on the process and share some more label ideas (in addition to these below) to start giving you inspiration for your own design.