Signature Wines Brand Awareness
Posted on Mon 13th Jul 2015 at 12:46
Signature Wines understands the importance of brand awareness and has a dedicated marketing team to promote the Stobi wine brand and the wine making region of Macedonia to ensure consumers are aware of the outstanding quality of wines this region produces.
This programme includes attending specialist wine events like the Three Wine Men Show, a great website packed full of facts about the wine and region (with our new helpful stockists page) in addition to social media activity which is supported by competitions and prize draws. More recently, Signature hosted a brand awareness tasting at a golf open day. The event took place at Buckingham Golf Club where a select group of golfers were welcomed to taste the Stobi range as they teed off. The reaction to the range of wines from Stobi was excellent with overall very positive comments. Comments included “very good wine!”, “very nice!”, “really impressive”, “I have never tasted Macedonia wine before”. The pick of the wines for the reds were the Vranec Veritas and the Syrah Barrique, and for the whites we had an excellent response for the Muscat Ottonel. 
A spokesperson for Signature said, “Introducing new wines is not easy and so we understand the importance of raising the profile of the brand and region to support independent retailers in the UK. These wines are excellent quality and the prices are very reasonable and so we want to get this message out not only to our customers, but also to consumers.” If you want to know more about the Macedonia range of quality wines from the Stobi Winery, please ask us for a brochure and tasting booklet. We can also email you a pdf document which highlights each wine's specifications to use as a reference guide in store.