Value For Money Research by Wine Merchants Corks Out
Posted on Mon 13th Jul 2015 at 09:11
Recent research by wine merchants Corks Out suggests that almost 40% of customers in independent wine shops are guided by price when choosing what to buy.
The study goes on to suggest that value for money is the most important factor in any customer's decision - something that is driving more and more people to discover Eastern European wine. The Stobi Collection from Signature Wines perfectly illustrates the fact that you can buy excellent quality vintages from this undiscovered wine region at a reasonable price point. When you buy a Stobi Wine (ranging from £9.99-£15.99 per bottle) you're paying for the best quality ingredients and artisan production from those who are passionate about enabling more people to drink good wine, not branding, marketing or a famous 'name'. As Signature Wine's Business Development Manager comments, “We know that UK wine buyers are discerning and so we ensure that Stobi Wines offer wine lovers a great balance between value and quality. We offer a great selection, including favourites and well recognised grape varieties like Chardonnay and Pinot Noir Rosé in addition to exciting and indigenous varieties like the Vranec, showing in the UK for the very first time!” The study also found that more than half of consumers favour wines made from grapes they know, which is why Signature Wines have invested in information guides online, as well as retailer tasting booklets for more technical information, to ensure that outstanding grapes like Vranec get a chance to shine and find acceptance in the UK market. This doesn't mean, however, that we're not equally proud of those made from more common grapes such as Chardonnay! Coming at a time when supermarket prices for wine have been proven to be artificially inflated to make 'offers' look more attractive, this study should reassure independent wine merchants that stocking good quality wines that provide value for money will ensure customer loyalty. If you'd like to find out more about stocking our delicious range of Stobi Wines, or learn more about grape varieties and wines from the Republic of Macedonia, please get in touch. You can contact Signature Wines here or call on 0845 370 2255.