Wine consumption rising exponentially across the globe
Posted on Mon 13th Jul 2015 at 12:50
If there’s ever been a time to invest in a diverse and interesting wine offering, it’s now. Research from Zenith International on behalf of globaldrinks.com has revealed that people consumed 42% more alcohol in 2013 than they did in 2003.
If there’s ever been a time to invest in a diverse and interesting wine offering, it’s now. Research from Zenith International on behalf of globaldrinks.com has revealed that people consumed 42% more alcohol in 2013 than they did in 2003. Furthermore, the analysts are predicting a further rise of 17% by 2018, “taking total consumption in the 72 countries to more than two trillion litres for the first time”. What does this mean for wine retailers? There’s never been a better time to broaden your range and invest in great value wines from lesser-known regions that will increase your profit margins and attract a larger slice of the widening consumer market. Wines from Eastern Europe, for example, offer great flavour combinations and complexity for a fraction of the price of their old world cousins, and will give you a great USP in your marketplace. Signature Wines are the only importer of the high-quality Eastern Mediterranean wine range from Stobi - call us to discuss featuring these unique products on your shelves. If you’re looking for another unique offering, why not invest in private label wines? These can be a great way to tempt uncertain customers into purchasing wines that come with the quality guarantee of your brand, and are a great starting point for those looking to learn more about wine. See our Private Label blog for more details of the benefits offered by this option.